04/17/2007: "GATORADE COMMERCIAL"

Hi All,

So I'm watching TV and there's this commercial featuring Sidney Crosby, a Gatorade commercial. The idea is inside Sdney's head there's a whole war-room of little people who coordinate Sidney's life, help him score goals, etc. I'm sure a lot of you have seen it. The weirdest, most absurd part of it is---well, listen, it's all absurd, but still---the most absurd is that, as the view goes through Sidney's helmet, into his brain, into one cell of his brain where everything takes places, before that ... there are sharks in Sidney's brain. And most absurdly, the sharks look to be wearing backpacks. Does this make any sense to anyone, on any conceivable level? I mean, I know the very idea of a horde of little people inside Sidney's brain is silly so I shouldn't be nitpicking, but at least that works in terms of the ad ... but sharks wearing backpacks? In a man's brain?

These are some of the things I puzzle over.

I'm sort of busy at the moment with novel stuff, edits, a few freelance pieces I need to wrap up, so I'm sorry it's been relatively quiet on the blog front. Suffice it to say, I'm writing a lot, but not always in this space. This space is fun, I like to write here, but it doesn't exactly pay the billz. But I do want to do an entry ranking the Food Network TV chefs, from "Mildly Annoying" to "If I Could Kill This Person and Get Away Scot-Free, I'd Consider It." So look for that in a bit.

All best, Craig.